9 Marketing Lessons from 9 Years of Marketing Games

Date: Friday 1st September


I’ve been marketing games for over 9 years, from big AAA titles all the way to premium indies. Perhaps it’s nostalgia, maybe old age (tbh, I’m not THAT old), or just looking back at ones career, but I thought that passing on nine truths and lessons that I’ve learned could be useful to people that want to learn more about marketing games. I want to share some of the knowledge I’ve picked up when it comes to defining ones audience; what to say, how to say it, and to whom. I want to talk about gaming trends (which genres to make, what sells) and how hard it is to predict what’s next – but be warry of going after what’s popular now. I want to share some points of view when looking at marketing from a business/studio perspective, and finally how you can turn threats into opportunities. I guess you can call this talk “9 marketing lessons from someone that’s been doing this for a while & wants you to know these things so your life will be easier” but I guess that might be a bit less catchy.

About the speaker

Michal Napora has been marketing games for over 9 years. He has worked on big budget AAA titles as well as AA and premium indies. Michal had the chance to work on such games as Dying Light, The Medium, The Sinking City, Sherlock Holmes franchise, Dinkum, Medieval Dynasty, Bramble: The Mountain King, and loads more.