A Research Managers journey to simplicity

Date: Friday 1 September


Three years ago I was hired to establish PikPok’s market research capability, I’ve since become the Research Manager.

As someone who came from outside of the industry my journey in games research started with enthusiasm, complexity, and ambiguity and has been a process of learning, distilling, and simplifying.

I’ll cover how we approach research at PikPok and share my understanding of where research is most valuable in pre-production and how it can help guide game development.

About the speaker
Emma is experienced as a Market Researcher, Customer Insights consultant, and Strategist. Emma is all about using empathy paired with robust data to steer the development of commercially successful games that players love.