Do you constantly pitch for work, only to be met with silence and knockbacks? When you finally manage to get a client on the hook, do you undersell yourself into oblivion? It’s a hard truth, but most people are relatively crappy at pitching, and even worse at making value propositions. Don’t feel bad though. These things are artforms in and of themselves that are rarely taught outside of Harvard Business School. Let’s run through some best practices to improve your pitch, with lessons compiled from marketing, negotiation, and sales experts.