Marketing 201: Getting to the Good Stuff

August 19, 2022 from 9:00 am to 9:50 am

Speaker: Julian Castillo

Talk Description

Marketing starts with social media, community, and PR – but “Marketing” in 2022 has developed further into agency partnerships, influencer marketing, Advertising, new social platforms, and supporting vendors – all to deliver on campaigns. This talk is focused for Marketers with a budget – how to effectively use that budget within the ecosystem of agency and vendors. After working as a CM in the indie space, brand strategist for Ubisoft via agency, global social strategist for PUBG Esports via agency, influencer work with UTA/Loaded/etc, and now Advertising media – I bring a 360 perspective on how to effectively market outside of the “101” steps most marketers are familiar with!

Talk Takeaways

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