Alton Glass

CEO, GRX Immersive Labs

Alton Glass is a visionary entrepreneur who leads a team of new media gurus who are – tackling contemporary issues through immersive storytelling and prioritizing community capacity building so that underutilized talent and communities have access to new technology tools and training. AVer producing and directing feature films and television for over 15 years, Glass founded GRX Immersive Labs, utilizing emerging media technologies to enhance the consumer experience. In 2018, transformed GRX into a creative technology studio and R&D lab space with a dedicated focus on immersive storytelling and creative entrepreneurship. GRX is blazing a trail to ensure that the media makers of the future are diverse and maximize their potential as leaders, creators and innovators in virtual reality and emerging technology platforms in a way that models sustainability, and amplifies system and narrative change. Glass is an Oculus Launch Pad and Unreal Engine Virtual Production Fellowship alumni and is the Co-Creator of TIME’s “The March” executive produced by Viola Davis. The March is an immersive installation on 1963 March on Washington featuring Martin Luther King Jr’s iconic “I Have a Dream” speech. His latest immersive project premiered at Tribeca Film Festival. POV: Points of View is a sci-fi VR series that explores the impact of implicit bias on artificial intelligence and law enforcement practices.

© 2022 New Zealand Game Developers Association