Brad is an Auckland-based creative director and one-half of Hackman. He specialises in conceiving and delivering media that straddles the boundary between the real and digital worlds. Originally trained as an industrial designer, Brad has worked across various mediums in his 20 years of industry experience including spatial design, product development, interactive design, and software delivery. With a particular interest in how live audiences interact with interactive experiences, Brad has spent the past several years developing ‘Destination Mars’, a true fusion of scripted performance, immersive design and interactive participation.
