Sam is an influential thought leader, storyteller, industry champion and creative technology innovator. She has spent over 20 years bringing awe-inspiring stories and experiences to life through digital and emerging technology. Passionate about authenticity, Sam sees technology as a driver and enabler for creative ideas that create connection with their audience. She also cares deeply about creating pathways for new generations to enter the creative and tech industries. Sam is co-founder of Method, an award-winning creative tech studio; Mad Carnival, making beautiful, fun and wholesome games; and Wanderer, the studio behind the acclaimed VR adventure game of the same name.